Our Story

A Celebration of African Excellence

At BongAfrica.World, we are committed to honouring the richness of African heritage while shaping a future defined by cultural pride, holistic wellness, and sustainable commerce. Rooted in tradition, inspired by innovation, our platform curates a seamless experience where story, soul, and service converge.

Creative afro American young woman artist molding clay on pottery wheel, Workshop in ceramic studio
happy African American businessman potter male owner making clay sculpture

Our Purpose

We exist to create meaningful connections between Africa, its diaspora, and global citizens who celebrate African excellence. Whether through food, art, wellness, or culture, we offer pathways to engage with authentic African narratives, with elegance, dignity, and impact.

Cultural Stewardship

Africa is more than a continent, it is rhythm, resilience, and renaissance. We proudly preserve and share stories, proverbs, and practices that have shaped generations. Our digital platform acts as a gallery of living history, spotlighting artisans, healers, storytellers, and creatives whose voices are vital to Africa’s cultural continuum.

Community Commitment

We are deeply committed to empowering local communities through ethical sourcing, fair trade partnerships, and skills-based collaborations. Every product, every experience, on BongAfrica.World reflects our dedication to integrity and shared prosperity.

Wellness and Wholeness

With a deep respect for ancestral wisdom, we bring African wellness practices, from indigenous healing to yoga and mindful living to the forefront of modern self-care. BongYoga and BongChow embody a commitment to nurturing the body, mind, and spirit, in harmony with nature and tradition.

The BongAfrica Experience

 

  • BongChow: Culinary and wellness treasures rooted in ancestral knowledge.
  • BongYoga: Healing practices drawn from African, Indian, and Chinese traditions.
  • BongSpace (Coming Soon): A curated world of African events, galleries, and retreats.

 

Looking Forward

Our story is only just beginning. As we grow, we remain devoted to innovation that respects tradition, to design that celebrates identity, and to service that uplifts.

Together, we honour Africa — beautifully, mindfully, and authentically.

Precious metals

Our values

The world is our home and we are called to leave it better than we found it. Everything we do, from creating sustainable products to building communities, is based on that principle. When you buy Bijoux jewelry, you’re supporting our artists and helping them make their lives, and the lives of their families, better.

Our philosophy

Built on the idea that life is yours for the making, Bijoux is a modular fine jewelry brand that, in its modularity, empowers you to live exactly as you are in a world of limitless possibilities.

Bong

Africa